On July 29, 2025, Jake Paul’s promotional company, Most Valuable Promotions (MVP), made a bold declaration that it’s more than just adding to its roster—it’s building a movement in women’s boxing. The company announced the signing of five major female boxers: world champions Shannon Courtenay, Jasmine Artiga, Desley Robinson, Yesica Nery Plata—and rising amateur standout Sa’Rai Brown‑El The Sun+15TalkSport+15The Times of India+15.
These additions join an already star-studded female roster that includes Amanda Serrano, Alycia Baumgardner, Savannah Marshall, Ellie Scotney, and Shadasia Green—many of whom hold multiple belts and global ranking stature 🚀 The Sun+14espntoday.com+14World Boxing News+14.
Meet the Five: MVP’s New Female Signings
Shannon Courtenay (UK, formerly WBA Bantamweight Champion)
Known as "The Baby Face Assassin," Courtenay rose to prominence in 2021 by defeating Ebanie Bridges to win the WBA bantamweight title. Though she’s faced recent weight-management challenges and inactivity, her March 2025 win over Bec Connolly signaled a resurgence. With MVP’s backing, she aims to become a two-time world champion The Sun+4Big Fight Weekend+4Yardbarker+4.
Jasmine Artiga (U.S., reigning WBA Super Flyweight Champion)
Undefeated at 13‑0‑1, Artiga has already carved her place as a top contender. She’s scheduled to defend her WBA title on August 23 in Orlando—her first bout under MVP—in hopes of expanding her momentum The Times of India+6Bad Left Hook+6TalkSport+6.
Desley Robinson (Australia, unified IBF & WBO Middleweight Champion)
Robinson recently unified the middleweight titles with a tenacious win—performed through a foot fracture. She enters MVP as a polished world champion ready for major spotlight opportunities Bad Left Hook+1TalkSport+1.
Yesica Nery Plata (Mexico, former WBC Light Flyweight Champion)
With a pro record of 30‑2, Plata held WBC and WBA belts in her division before a hiatus. Though inactive since 2023, she remains highly respected in global light-flyweight competition circles Bad Left Hookrtfight.com.
Sa’Rai Brown‑El (U.S., amateur standout)
At just 19 years old, Brown‑El boasts an impressive amateur record of 50‑9 with multiple national titles. MVP signs her to make a professional debut under its banner—branding her as one of the future faces of women’s boxing Big Fight Weekend+6Bad Left Hook+6rtfight.com+6.
Why This Announcement Matters
1. A Strategic Expansion of MVP’s Female Roster
MVP already represents giants like Amanda Serrano, Alycia Baumgardner, Ellie Scotney, and Shadasia Green. The new signings broaden the roster across multiple weight classes and continents. It strengthens MVP’s global footprint in women's boxing as a premier platform for elite female talent Bad Left Hook+15World Boxing News+15Sporting News+15.
2. A Cultural Push: From Platform to Movement
MVP describes itself not just as a promoter, but as a catalyst for women’s boxing, declaring: “We’re building more than a team—we’re starting a movement.” This is reflected in both public messaging and in high-visibility events like the all-female card headlined by Katie Taylor vs. Amanda Serrano III, streamed live on Netflix from Madison Square Garden MMA Fighting+6rtfight.com+6dazn.com+6.
3. Opportunity and Visibility for Women Fighters
These signings offer major exposure and stage-changing opportunities. Fighters like Courtenay, Artiga, and Robinson get access to high-profile events and stronger marketing. Brown‑El gets tutelage, positioning, and polish as she transitions from decorated amateur to professional elite status.
A Closer Look at Contextual Signings
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Ellie Scotney unified IBF and WBO super-bantamweight titles and joined MVP in April 2025. On July 11, she successfully unified with WBC champ Yamileth Mercado in Madison Square Garden, one step away from becoming undisputed queen of her division The Times of IndiaESPN.com+4Wikipedia+4Sporting News+4.
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Shadasia Green claimed the WBO super middleweight belt in late 2024, later defeating Savannah Marshall in July 2025 to unify IBF and WBO titles. MVP rewarded her with a $250,000 bonus, which Green plans to use to relocate her family to a safer area in New Jersey—a testament to MVP’s commitment beyond the ring Wikipedia+2Wikipedia+2The Sun+2.
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Chantelle Cameron, after a rough 2024 under Queensberry Promotions, transitioned to MVP in mid-2025 and reaffirmed her career ambitions by winning her interim WBC super lightweight bout at Madison Square Garden under MVP banner World Boxing News+2TalkSport+2Wikipedia+2.
Bigger Picture: The New Ecosystem of Women’s Boxing
This momentum reflects a seismic shift in women’s boxing—something few promoters have matched in scale or intent before. Jake Paul and Nakisa Bidarian appear to recognize that investing in female fighters isn’t just altruism—it’s business, entertainment, and sport at a rising edge: ESPN suggests we could see the popularity boom of women’s boxing accelerate to match what the WNBA experienced in 2024 dazn.com+12espntoday.com+12Yardbarker+12.
Moreover, reddit communities already note that while MVP evokes skepticism in some circles, many fans believe Paul “reinforced… high level women boxing is easy to commercialise if you genuinely try” Reddit.
What Comes Next
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Event bookouts: Fans can expect to see these fighters debut on high-profile shows. Artiga has a fight scheduled August 23, and for Courtenay, Robinson, and Plata, dates are pending—but likely on premium undercards or standalone female events.
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Title opportunities: Courtenay is eyeing a return to world championship contention. Artiga and Robinson may defend or elevate their held titles on MVP Fight Nights, and Brown‑El will debut with MVP aiming for rapid ascension in the lighter divisions.
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Influence off‑canvas: With Amanda Serrano’s lifetime deal and post‑career role leading MVP’s women’s boxing operations, there’s structural momentum to nurture the next wave of female champions from within the organization itself TalkSportWorld Boxing News.
Closing Thoughts
Jake Paul's Most Valuable Promotions has taken another leap forward in its mission to uplift women’s boxing—from securing world champions across multiple divisions to investing in emerging amateur talent poised to become global contenders.
By signing Shannon Courtenay, Jasmine Artiga, Desley Robinson, Yesica Nery Plata, and Sa’Rai Brown‑El, MVP sends a clear message: female fighters deserve elite platforms, high visibility, and equal opportunity on global stages. This strategic expansion confirms that women’s boxing is not a niche—it's a pivotal, growing main event—and MVP is building the stage.
For fans, fighters, and the sport, this could mark the turning point toward parity and momentum, where female boxing transforms from a standout storyline into a mainstream power.
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